This is not a shop you wander into on a Saturday afternoon. Lola B Boutique works by appointment only, and the store says texting 901-390-0559 gets the fastest response. It also asks shoppers to arrive on time, and to send a quick text from the booking number if they will be 15 minutes early or late. Book before you get in the car.
The address is 7148 Kerr Place, Suite 125, which the store lists as Old Towne — the historic core of Olive Branch rather than one of the newer retail strips out on Goodman Road. Visit Mississippi describes Old Towne Main Street as sitting between Highway 305, Highway 178 and Goodman Road, with Pigeon Roost Road running through it and a half-mile walking trail past the historical markers. The 901 phone number is not a mistake; a Memphis area code is ordinary in this part of DeSoto County, and the Olive Branch chamber puts downtown Memphis about 20 minutes away and the airport about 15.
What’s on the racks
Five brands list this store on their own official retailer locators:
- Jovani
- Alyce Paris
- Clarisse
- Dave & Johnny
- Johnathan Kayne
The boutique’s own site also names Ellie Wilde, Ashley Lauren and Portia and Scarlet in its current formal collection, and says it handles special orders and custom pageant gowns. One policy is worth knowing before you fall in love with something: the store registers a dress once it is sold, so it will not sell the same gown to another customer. That matters more at a school like Olive Branch High or Center Hill than most people realize until pictures go up.
Pageant work is a real part of the business
The store’s Yelp profile lists it as established in 2011, a winner of DeSoto’s Best, and an official sponsor of the Miss Magnolia Pageant. That fits the calendar here. The Magnolia State system runs local titles across this county — Jr. Miss DeSoto County, Miss Hernando, Miss Horn Lake among them — and the city itself puts on Miss Olive Branch, held in late March in 2025. Lori, the owner, is the person the site points pageant shoppers toward.
Season, schools, and the people you’ll need after the sale
The site says permanent staff is limited and the store hires additional help for prom season, January through May. Its trade area is dense with teenagers: Olive Branch High on Sandidge Road, Center Hill High on Kirk Road and Lewisburg High on Craft Road all carry Olive Branch addresses inside DeSoto County Schools, the largest district in Mississippi with more than 30,000 students. Private options nearby include DeSoto Christian Academy, Cross Creek Christian Academy on Goodman Road and Northpoint Christian in Southaven.
Alterations are not done in-house. Instead the store publishes a referral list — seamstresses in Olive Branch, Southaven, Hernando, Coldwater, Holly Springs, Cordova and Memphis — plus hair and makeup artists working DeSoto County and Oxford, pageant coaches, and spray tan providers, noting it is short on space for tans itself. Budget time and money for that second appointment.
Last thing: the store states plainly that all sales and deposits are final. Bring whoever has to approve the dress with you the first time.