Tullahoma, TN · Est. 2013

Belles and Beaus Bridal and Formal

Rents prom gowns in 30-minute appointments and sells Jovani and Ellie Wilde on North Jackson Street

A prom fitting at Belles and Beaus is booked online in 45-minute blocks, and the shop lays out what you are walking in to see before you ever reach downtown Tullahoma. The service listing for prom attire is short and to the point. It names five labels, says there are many more, and closes with a promise.

You are sure to find the perfect one for your special prom night!

The label list is a useful spread for a small-city boutique. Jovani is the label most students already know by name from social media. Johnathan Kayne leans into dramatic beadwork and pageant-ready shapes. Ellie Wilde and Alyce Paris give the racks softer, more classic options, and Nox Anabel adds another name you are less likely to find at the mall. The phrase "many more" is doing work too; the floor goes past those five, so ask your stylist what has come in since the listing was written.

Where it sits and who shops it

The store is on North Jackson Street at the downtown end, the main road through Tullahoma. Tullahoma High School sits farther up the same street, which makes Belles and Beaus the closest prom stop for Wildcats by a wide margin. Its wider trade area covers Coffee and Franklin counties, home to Coffee County Central High School in Manchester and Franklin County High School in Winchester, and late winter is when the new prom styles are freshest on the racks.

If you are comparing stores across southern Middle Tennessee, this one is built for a focused visit rather than a marathon. Book the slot, bring your one or two trusted opinions, and expect a stylist to pull from the designers above.

Rentals, bridal and the booking rules

Belles and Beaus runs a formal wear rental service alongside its sales floor. It is pitched at prom, galas and other formal events, with what the listing calls "a wide range of styles and sizes," and it books in quick 30-minute appointments. For a student who wants a big look without buying, or a date who needs to coordinate, the rental side deserves a question when you book.

Bridal is the other side of the business, with standard and VIP bridal consultations, but prom has its own booking lane and its own time on the calendar.

Before you book, know the store's policies, which are stated on every service listing:

Rescheduling

Move your slot within 24 hours of the appointment, or call to tell the shop you cannot make it.

No-shows

Rebooking carries a $50 non-refundable fee.

Purchases

Final, with no exchanges or refunds.

Policies like these are a reason to try on with intention. Bring the shoes, think about your school's dress code, and decide in the room.

Belles and Beaus prom questions

Can I rent a prom dress instead of buying one?

Belles and Beaus lists a formal wear rental service for prom, galas and formal events. Book it as its own appointment and ask which styles and sizes are available for your date.

Does the shop write about prom style?

Yes. Its blog has a guide to prom outfit ideas for Tullahoma, covering fit, dress codes, accessories and getting ready on the day, with advice for both dates.