Prom & Beyond sits on South Lindbergh Boulevard in south St. Louis County, and it is the metro half of a two-store family business; the other half is The Prom Store, down I-55 in Festus. The two stores share a line that sums up the welcome.
Before you choose the perfect dress, you choose the perfect shop!
The family behind both stores says it wants shoppers to treat the place as home, with a staff there to share what it knows and, in its words, to hype you up. The store goes further and calls Prom & Beyond STL’s premier destination for prom and homecoming dresses.
The “Beyond” in the name is earned on the floor. The stock is split into several collections. Prom is the core of the business, in a size run shared across the two stores.
Prom sizes across both stores
000 to 32
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
- 32
Prom gowns in sizes from 000 to 32 across the two stores.
Homecoming brings short styles in the fall. Four more collections sit beside those two.
Curvy Girls
A plus-size section anchored by Sydney’s Closet
Pageant
Portia and Scarlett gowns
Quinceañera
Suits and tuxedos
Through Jim’s Formal Wear
On the prom side, the designer roster includes Sherri Hill, Jovani, Primavera Couture, Ava Presley, Alyce Paris, Clarisse and Faviana, along with Atria, Nox Anabel and Amelia Couture. The shop advertises thousands of gowns between its two locations, each one hand picked.
Booking a fitting room at Prom & Beyond
Walk-ins are welcome, and a booking is strongly encouraged, since each reservation holds a fitting room and a stylist for an hour. Friends shopping together each book their own slot, so each gets her own stylist. Every shopper can bring two guests, and young siblings are best left at home so the focus stays on the person trying on gowns.
Stylists do all the lacing and zipping themselves, and the store gives a simple reason: it limits damage to the dresses. Bags, large purses and strollers stay outside the dressing area.
Prom & Beyond does not hold dresses, so a gown you love is best settled during the visit. For families on a budget, the answer is layaway, with a 30 percent deposit that is not refundable. A price match covers full-price dresses the shop carries if a lower current price turns up elsewhere before the purchase.
Lindbergh High sits up the same boulevard in Sappington, and the neighboring Mehlville School District is home to Mehlville and Oakville high schools. Affton and Bayless students are closer to the city line but within reach as well. For prom shops in other parts of the St. Louis area and eastern Missouri, this site keeps a full state list.
Quick answers for Prom & Beyond shoppers
Does Prom & Beyond handle tuxedo rentals?
Yes. The shop partners with Jim’s Formal Wear.
Does Prom & Beyond carry quinceañera dresses?
Yes. The quinceañera collection includes ball gowns from Amarra, Morilee and House of Wu.