Over 20 designers is a lot of inventory for a town El Campo's size. New Beginnings Bridal & Prom carries that many, by its own count, from a storefront on East Monseratte Street, and it has built a prom business that reaches well past the city limits. The shop's pitch is simple: great selection, customer service, and one-on-one attention, with dresses to fit any budget.
Prom is the heart of the floor. New prom, pageant and homecoming styles arrive through the season.
The prom labels
The prom menu runs through the big names, and the store names a few more besides. Ava Presley also gets its own homecoming section.
The prom menu
- Sherri Hill
- Jovani
- Primavera
- Ava Presley
- Colors Dress
- Sydney's Closet
- Nox Anabel
- Andrea & Leo
- Lucci Lu
More styles
- Amarra
- JVN
Also named by the store
- Clarisse
- Ellie Wilde
- Portia & Scarlett
- Tania Olsen
The range is wide on purpose. Sydney's Closet is known for plus-size formal wear, and the shop says it keeps a nice selection of curvy dresses in stock, which means a student does not have to special-order just to try something on. At the other end, Sherri Hill and Jovani bring the statement gowns.
- Designers
- More than 20 across prom, pageant and bridal
- Curvy sizes
- A selection kept in stock, not only by special order
- Tuxedos
- Available through Jim's Formal Wear
A shop with a wide reach
For a small-town shop, New Beginnings has an unusually long customer list.
We cater to schools & Brides all over Texas. We have dresses to meet any budget and have sold dresses in Harris County, Fort Bend, Wharton, Matagorda, Jackson, Colorado & many others!
That county roll call comes from New Beginnings itself, and the reach makes sense on a map. El Campo sits southwest of Houston on U.S. 59, along the coastal prairie of Wharton County, Texas, and El Campo High School, Wharton High School, East Bernard High School and Louise are all in the same county. Bay City High School families in Matagorda County come up the road too. The shop is also woven into local events.
Rice Queen
A proud sponsor of the Queens Crown for the Bay City Lions Club Rice Queen
Pageant contestants
Sponsored through local pageant coaches
El Campo ISD
Support for its hometown district
Wedding gowns and mother-of-the-bride dresses are part of the business too, but in prom season the East Monseratte floor belongs to students. The shop's own closing line is an invitation: come see what all our small town shop has to offer.
Labels and tuxedos, answered for El Campo couples
What prom designers does New Beginnings carry?
Sherri Hill, Jovani, Primavera, Ava Presley, Colors Dress, Sydney's Closet, Amarra and more, out of more than 20 designers in all.
Can my date get a tuxedo here?
Yes. Tuxedo rentals run through Jim's Formal Wear.