East-side families mostly know Bridal Novias for weddings and quinceañeras. Fewer know it keeps a prom collection, and they should, because the same buying instincts that built the bridal floor go into the evening gowns too. The shop sits on Gateway Boulevard East, the frontage road along I-10 in this corner of far West Texas, and its front door tells prom shoppers they can come in without a booking, though appointments can also be made on the store's website.
At Bridal Novias, our clients are our priority, and will always be treated in a very special way.
That line from the store's about page covers prom shoppers as much as brides. Founder and owner Elodia Perches Adamson is the reason the shop looks the way it does. Her story, told on the store's own site, runs from Pan Am flight attendant to a snakeskin fashion line to bridal. She still travels to bring back gowns, and the shop says she offers more choices of exclusive gowns than any other bridal salon in El Paso. The team describes Bridal Novias as the city's longest-standing bridal house. That is a long track record of knowing what El Paso girls want to wear when the dance comes around.
What prom shoppers will find
The prom side is built on two labels named on the store's own designer page: Alyce Paris and Colors Dress. Both are known quantities for prom. Alyce Paris leans classic and elegant. Colors Dress brings a wide spread of shades and trend-driven cuts. Between them, the rack can serve both the girl who wants a sleek column gown and the friend who wants a full skirt and a lot of sparkle.
Size range is a real strength, and girls of every build can shop the same rack as their friends.
Online prom catalog sizes
00032
The catalog filters from size 000 all the way through 32.
The store adds the same caution you will see at most good boutiques: not every dress shown online is in the store, so phone the shop about a particular style. If a gown you love is not on the floor, ask about ordering it.
The quinceañera floor shapes the prom experience too. Quinceañera gowns from Morilee, Rachel Allan and AmaBella fill one section. For prom, that means stylists who are used to fitting big, structured gowns and talking a nervous shopper through the choices, and a floor where a younger sister's quince dress and an older sister's prom gown can be tried on the same afternoon. The shop's stated goal is to help every customer feel confident, beautiful and unforgettable on her special day.
Lower Valley and Ysleta ISD prom shoppers
Gateway East is a natural stop for the Lower Valley and central-east El Paso. Bel Air High School and Riverside High School are both close by in Ysleta ISD, and Ysleta High School and Eastwood High School are nearby on the east side. The Sunday hours help, too. A weekend afternoon is often the only time a student and a parent are both free, and this shop is open on Sundays.
Bridal Novias prom basics
Is Bridal Novias open on Sundays?
Yes. The Sunday hours make it easier for a student and a parent to shop together on a weekend afternoon.
What sizes does the prom collection cover?
The shop's online prom catalog filters from size 000 through 32. Not every style is in the store, so ask about a specific dress before you set out.