A prom gown at B.Loved averages $450 to $700. Full-price styles run from $350 up to $1,300, and the shop prints those numbers in its own FAQ rather than making a family guess. That kind of candor sets the tone for the whole operation on East Tipton Street, the stretch of US 50 that carries traffic in and out of Seymour from the I-65 interchange. The boutique pitches the location to shoppers as easy to reach off the interstate between Indianapolis and Louisville, and for families in Jackson County and the counties around it, that is simply how they get to town.
The shop markets its prom floor as Prom Central and calls the boutique Southern Indiana's #1 prom store. Owner Grace Jaynes and her stylists work with prom and pageant clients who, by the shop's account, come from near and far. The pitch to those shoppers is range without the warehouse feeling.
B.loved houses a vast selection of gowns from multiple designers at every price point. However, you will never feel like you are shopping at a "superstore" because we are a boutique and WANT to assist you with every aspect of your visit.
Those lines sit on the shop's Prom Central page, and the second one is backed by how the floor is stocked. B.Loved typically stocks one size and one color of each style, which spreads the racks across more designs. If the gown you like is hanging in the wrong size or shade, the staff can look into a special order. The FAQ also offers a sizing tip worth borrowing: start from your jeans size, then expect it to shift a little from one designer and one fabric to the next.
The prom and homecoming labels
The designer filter on the B.Loved prom collection is long for a shop in a city of Seymour's size, and several of the names carry their own pages on this site:
- Sherri Hill
- Jovani
- Ellie Wilde
- Rachel Allan
- Primavera Couture
- Portia and Scarlett
- Ava Presley
- Ashley Lauren
- Morilee
- Sydney's Closet
The size filter on that collection runs from 000 through 36, with women's sizes 12W to 24W listed separately. Homecoming dresses get their own collection, and the shop treats pageant gowns as part of the same floor, so a contestant shopping in October finds the same staff and the same rules as a senior shopping in February. Prom try-ons happen in what the homepage advertises as a 360-degree Style Suite, where a gown can be seen from every side before anyone commits to it.
Shopping itself runs on two tracks, and the after-hours one suits a friend group that wants to shop together without waiting on a dressing room.
Walk in
No appointment for prom, pageant or social occasion
- Come during open hours
- A stylist pulls dresses with you
Reserve
VIP Prom Appointment
- Up to five prom shoppers and their families get the store to themselves after hours
- One-on-one with a stylist for as long as two hours
- Weeknights only, with a deposit
Paying, fitting and the tux side
B.Loved posts its layaway terms in the FAQ.
Layaway
Interest-free on prom dresses: buy a $15 garment bag, put down 50 percent, and the dress is held until it is paid off.
Sales
All final, with no returns or exchanges, so the decision belongs in the fitting room.
Alterations
Not done in-house; the shop hands out a reference list of vetted seamstresses for customers who need a hem taken up or straps adjusted.
Families from Seymour High School, Brownstown Central and Trinity Lutheran may already have a seamstress they trust; shoppers coming down from Columbus North or Columbus East, or over from Jennings County High School in North Vernon, can ask for the list at checkout.
Dates are covered too. The shop works with Genos formal wear for tuxedos and suits, with measurements submitted online or taken at an appointment. Tux fittings, unlike dress shopping, are by appointment, as are bridal, bridesmaid and mother-of-the-bride visits. The bridal suite is a real part of the business, but the prom floor is what draws the spring traffic and what this guide covers.
For families mapping out a season across southern Indiana, the stated prices, the layaway terms and the walk-in policy make B.Loved an easy shop to plan around. New styles arrive with each designer season, and the shop's homepage features the latest from Sherri Hill, Jovani and Primavera Couture as they land.
B.Loved prom questions from Jackson County families
What happens at a VIP Prom Appointment?
Up to five shoppers and their families have the boutique to themselves after hours for up to two hours with a dedicated stylist. It is booked by phone for a weeknight, and a deposit holds the slot.
Can a prom dress go on layaway at B.Loved?
Yes. Layaway is interest-free with the purchase of a $15 garment bag and a 50 percent down payment, and the dress stays at the shop until the balance is paid.