Atlas Bridal Shop has been dressing Toledo since 1927, and its prom side has a home of its own. Blue by Atlas Bridal, the sister store in the same complex on Monroe Street, specializes in prom, homecoming and formal dresses, while the bridal salon focuses on weddings. So any prom plan for Atlas is really a plan for Blue.
A store that keeps a prom calendar
Blue is built around prom season. Outside it, the store books off-season visits by appointment over the phone, through the Atlas bridal salon, so call before you drive over.
Close to 2,000 gowns by Blue's count, sized 000 to 30
Blue says it has "the largest selection of prom dresses in the region," and it welcomes shoppers from both Northwest Ohio and Southeast Michigan. The store says close to 2,000 prom dresses are in stock.
The size range is the standout. You can try on sizes 000 to 30 in the store. Blue also carries Sydney's Closet, a label of plus-size special occasion dresses in sizes 14 to 40, designed for teens with curves.
Prom sizes to try on at Blue
000 to 30
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
Sizes 000 to 30 can be tried on in the store, well beyond the common 00 to 16 range.
Fit is covered too, with expert seamstresses on hand to make sure a dress fits like a glove.
True Blue, Sky and the labels at Blue
Blue carries Sherri Hill, Jovani, Amarra, Ellie Wilde, Primavera Couture, Portia & Scarlett, Alyce and Paparazzi by Mori Lee. Colors is carried too, along with clearance dresses.
Three lines are harder to find elsewhere. True Blue is the store's own collection, and the store calls the styles exclusive and limited edition, gowns "you won't find anywhere else." Sky is a second label, and the store says the dresses are only available in select stores across the country, with Blue among them. The third is Peri Prom.
Blue also carries homecoming dresses.
Atlas Bridal, since 1927
The Atlas name goes back to 1927, when the Szaroleta family opened Atlas Bridal Shop. The store credits Jeanne Fairchild with guiding the business for over three decades and describes "legacy brides," granddaughters choosing gowns in the same shop where their grandmothers did.
The bridal salon is appointment only, and it rents tuxedos and suits to grooms and wedding parties. It carries Morilee, Maggie Sottero, Rebecca Ingram, Allure Romance and Sophia Tolli, along with four Atlas collections, Evelyn Rae, Lennon Louise, Charlotte White and Margaret Lane. For a prom shopper, the relevant part is simply that the business has been dressing Toledo for a long time, and that Blue is its prom arm.
Montage, Marsoni and mothers' dresses to size 30
Mothers of the bride and groom shop on the Atlas side, with mothers' dresses in sizes 2 to 30. The collections come from Montage, Cameron Blake, Jade, Marsoni, Alyce and Morilee, which the shop picks for fit, quality and style. Stylists help sort out the silhouette, from a fitted gown to an A-line or an empire waist, and alterations are done in house.
Prom
Blue by Atlas Bridal
- Prom, homecoming and formal dresses
- True Blue, Sky and Sydney's Closet lines
- Off-season visits by appointment
Weddings
Atlas Bridal Shop
- Bridal gowns by appointment only
- Tux and suit rental for wedding parties
- Mothers' dresses in sizes 2 to 30
The complex sits on Monroe Street next to Franklin Park Mall in west Toledo, close to Sylvania and near both US-23 and I-475. The Michigan line is a few miles north. For more stores around Toledo and beyond, see our guide to prom shops in northwest Ohio and across the state.
Blue by Atlas questions for prom shoppers
Can I visit Blue outside prom season?
Yes, with an appointment. Off-season visits are set up by phone.
Where do I shop for prom, at Atlas or at Blue?
At Blue. Prom and special occasion dresses are sold at Blue, the sister store in the same complex, while the Atlas salon focuses on bridal.
What is True Blue?
It is Blue's own collection of limited-edition prom styles. The store says these gowns are designed exclusively for its shoppers and are not sold elsewhere.
Which plus sizes can I try on?
Blue's prom floor runs through size 30, and the Sydney's Closet line it carries goes up to size 40.