Wisconsin's only Store Dedicated to Prom, Winter Formal & Homecoming!
That is the JP Togs banner, and the shop backs it up by leaving bridal out of the picture. North First Street in Abbotsford is where a lot of girls from this end of Clark and Marathon counties go when a dance is on the calendar, and the store's attention stays on three events: prom in spring, homecoming in fall, and winter formal in between.
Abbotsford sits where Highway 29 meets Highway 13, which is why the shop pulls from more than one county. The shop names the towns it serves, and the list runs from Wausau and Marshfield to Chippewa Falls, Bloomer, Appleton, Green Bay and Madison. Families across north-central Wisconsin know that stretch of 29 well, and a prom trip to Abbotsford fits into a Saturday without much planning.
Labels on the JP Togs prom racks
The store names nine prom designers. For a downtown shop in a small city, that is a deep bench.
Prom, the two names asked about first
Prom, the rest of the bench
Homecoming
- Sherri Hill
- Rachel Allan
- Primavera
- Alyce
- A private collection sold in the store only
Homecoming runs on its own schedule. New dresses start landing in mid to late July. The store also names Jasz Couture in the mix.
Who makes the trip to Abbotsford
Abbotsford High School is the hometown school, and Colby High School is just down Highway 13. Medford Area Senior High sits farther north on the same highway, while Marshfield High School, one of the larger schools in the region, is to the south. Stratford and Athens round out the Marathon County side. Wausau-area students can come west on 29.
A shop built around school dances also keeps a different calendar than a bridal salon. Its year turns on the fall homecoming arrivals, the winter formal season and the spring prom lines rather than around wedding season.
Abbotsford prom shoppers ask
Does JP Togs sell wedding gowns?
No. The store describes itself as dedicated to prom, winter formal and homecoming.