Annie's Formal Wear is a compact, two-sided formal shop on North 6th Avenue in downtown West Bend, with dresses on one side and menswear on the other. Couples shopping for a dance can settle both outfits at one counter and match colors in person instead of from swatches.
Labels and services on the list
The shop keeps its menu short and names the companies it works with.
Dress side
Prom, homecoming and mothers' gowns
- Prom and homecoming dresses, with Alyce Paris among the lines
- House of Wu formal gowns
- Mothers' dresses from Magic Moms, for the mother of a bride or groom
Menswear side
Suits and tuxedos
- Rented or sold
- Through Jim's Formal Wear
Alyce Paris is the prom name to know here, and trying a gown on in town beats ordering from a photo. A shopper set on one specific style should phone with the style number before coming in, since a small floor cannot hold every color and size.
On the menswear side, a date can be measured, pick a color to match the gown and reserve a rental in one conversation. Students who would rather own a suit for future events can buy one instead.
Walk-ins, homecoming and the schools in town
Walk-ins are welcome, and homecoming shopping is walk-in only, so there is no need to book ahead for a fall dance. When the posted hours do not fit a family's schedule, a call or text to the shop can set up another time.
West Bend East and West Bend West high schools have long shared one building as two separate schools. That is changing. Spectrum News 1 reported in March 2026 that the West Bend School Board voted to combine them into a single high school starting with the 2027 to 2028 school year, so the next couple of prom classes are among the last to shop as East and West. Kewaskum High School to the north and Slinger High School and Hartford Union High School to the south and southwest round out the nearby high schools around downtown West Bend, the county seat of Washington County in southeastern Wisconsin.
The shop belongs to the same downtown that holds the Museum of Wisconsin Art beside the Milwaukee River, so a fitting can fold into an afternoon in town with friends along.
Students juggling practices, jobs and school events can lean on the line the shop posts with its hours.
Feel free to contact us and we will work with you to set up a time if these hours don't work with your schedule.
Annie's Formal Wear in West Bend, three quick questions
Does Annie's take appointments for prom dresses?
The shop welcomes walk-ins and offers online booking, so either works. Homecoming is walk-in only.
Can a prom date rent a tux at Annie's?
Yes. Suits and tuxedos are rented or sold through Jim's Formal Wear on the menswear side of the shop.
Is there a group rate on tuxedos?
For weddings, the groom's rental is free when five others in the party pay in full. Prom groups renting together can ask whether a similar arrangement applies to them.