Why the family opened a second store up the valley
LA Formal & Prom is the Grand Forks store of the family behind LeeAnne's Bridal & Bliss Prom in Fargo, a business that dates to 2000. The family is direct about the reason for the second store: the owners saw that Grand Forks had a need for formal wear and prom, and opened here to fill it with the same selection as Fargo. The shop is on 32nd Avenue South on the city's south side, and it serves prom shoppers across northeast North Dakota and over the river in Minnesota.
For Red River and Grand Forks Central students, that means the prom racks are in town rather than a drive down I-29 to Fargo. East Grand Forks Senior High shoppers come across the bridge, and the smaller schools around the county, such as Thompson and Larimore, are close by too. Prom shopping is walk-in only, and appointments for the rest of the store are recommended but never required.
The prom lineup takes in Sherri Hill, Amarra, Ashley Lauren, Jovani and its JVN line, Morilee, Rachel Allan, Portia & Scarlett and Kate Parker. Designer prom and formal gowns run from $199 to $899, with sizes from the 00s up to 28 and a run of W sizes. If a gown is not in stock in the color or size you want, the store will special order it when the designer has it, and any style from a carried designer can be ordered from a photo.
Registry, try-ons and the price promise
The registry here reaches beyond the one store, and the store spells it out in a single line.
We will register your prom dress to 2 different schools.
LA Formal & Prom
That registration stops both this shop and the Fargo store from selling the same dress in the same color to those schools. A different color of the same style can still be sold. A dress bought at the store is registered, steamed for free and tracked with the designer, with any problem handled when it arrives.
In December and January, the shop will consider bringing in a dress you want to try on for a small fee. Management has to approve it first, the fee goes toward that dress or any other gown in the store, and the arrangement is printed on your invoice. Prices are set at suggested retail, and the lowest price guarantee matches a lower price from an authorized U.S. retailer online. All special-order sales are final.
Layaway runs on a set calendar, with the balance due on a date tied to when you buy.
Deposit
$100 for a prom dress under $500, $200 for one over $500.
Bought September through February
Pay the rest by March 1.
Bought March through May
Pay the rest within two weeks.
Bought June through August
Pay the rest by September 1.
Special orders work differently, with half down and the other half due when the dress arrives.
The store does not do sewing on site. Its stylists can talk through minor alterations, the work itself goes to professional seamstresses, and the shop steams a dress bought here free of charge after the alterations if you bring it back within two days of the event.
The menswear side rents for prom, weddings and military balls, so a date can match the gown on the spot.
For your date
Tux and suit rental
Labels
Michael Kors, Allure Men and others
Fits
Slim and ultra slim
Same day
Over 300 styles and colors of ties, bow ties, pocket squares and suspenders in stock
Bridal collections and mothers' gowns round out the floor in a smaller way.
Shopping LA Formal & Prom in Grand Forks
How does LA Formal & Prom layaway work for a spring prom?
Put $100 down on a dress under $500, or $200 on one over $500. A gown bought between September and February is paid off by March 1, ahead of the spring dances.
Is the Grand Forks store run by the same people as LeeAnne's in Fargo?
Yes. It is the family's second store, it shares the school registry with Fargo, and the label list overlaps closely.