Two numbers on the homepage set the scale. Stacey's Bridal, Prom & Formalwear lists more than 2,000 on-trend prom and homecoming styles and 26 dressing rooms under a banner that reads Iowa's Largest Special Occasion Clothier. The prom section sums up its pitch as Your #1 Prom + Hoco Destination. Stacey's has been an Urbandale fixture since 1991.
The store's About page describes a reputation as one of the Midwest's largest formalwear retail stores, and a new chapter that began in 2022 under new ownership. The shop is now owned and operated by women, and it staffs certified bridal consultants, dedicated prom consultants, guest service specialists and an in-house seamstress named Aida. Its homepage motto is four short sentences: Every Size. Every Style. Every Budget. Every Body.
Since the 2022 change in ownership, the store has aimed to be known for fresh styles, statement pieces and customized wardrobe options, and its mission talks about a one-of-a-kind shopping experience built on quality service, product and experience. The forward-looking part of the About page is specific too. The owners say they are moving toward wardrobe options that celebrate the ethnicities, cultures and traditions of their neighbors, and quinceañera gowns now have a department of their own. They also invite schools and groups with an idea for a community partnership to reach out.
Five departments, one Plum Drive store
Prom and homecoming, with the 2,000-plus styles and 26 dressing rooms, is the headline in spring. It is one of five departments the homepage lays out, and the other four show how much ground the store covers.
Bridal and wedding party
Industry-leading designers, exclusive and private labels, certified consultants and alterations by Aida
Quinceañera
Intricate detailing, dramatic accessories and the tagline Tu Cultura Celebrada
Pageant and formals
The Jovani Couture Collection and pageant coach expertise
Make Your Mark Menswear
Custom suits and tuxedos
For prom, the brand wall on the homepage names Jovani, Faviana, Amarra, Clarisse and Ellie Wilde. The About page adds that shoppers can ask about pageant gowns, quinceañera styles, high-fashion couture, extended sizes and culturally relevant designs. With 26 rooms, friends who shop together are less likely to wait their turn for a curtain.
The prom drives and the after-prom donations
Stacey's connects its prom season to local schools. The About page describes two programs. One supports the young women who organize prom dress drives in the area.
With a renewed focus on service, we've been honored to partner with amazing young women holding prom dress drives because every high school girl deserves to look and feel her best, regardless of economic status.
The other is aimed at the guys.
In central Iowa, after-prom is a parent-run tradition that keeps students together at the school into the early morning with games, food and prizes, so a donation to that committee lands in a place every family notices.
On the menswear side, Make Your Mark covers custom suits as well as tuxedos, which means a date who wants to own his look after prom has an option beyond a one-night rental. The store describes its menswear as affordable luxury with personalized style.
Planning a visit from around the metro
Stacey's sits on Plum Drive in Urbandale, west of Des Moines, and it pulls prom shoppers from across central Iowa. Urbandale High School is the hometown school. Johnston, Waukee and Waukee Northwest, Valley and Dowling Catholic in West Des Moines, and Ankeny and Ankeny Centennial all send families to Plum Drive each winter.
Reservations run through the site, where each appointment type comes with its own instructions. The store asks guests to pick the right type, read the details and fill out the form completely. One thing to know if you remember the old name: Stacey's Bra & Mastectomy Center is now a separate business at its own location, so the Plum Drive store is all formalwear.
The fit work stays in the building. Aida, the store's seamstress, handles precision tailoring and customization for bridal clients, and prom shoppers can ask at checkout how her schedule looks for the weeks before their dance.
Stacey's Urbandale prom FAQ
How many prom dresses does Stacey's carry?
The homepage advertises more than 2,000 prom and homecoming styles, tried on across 26 dressing rooms, and the store describes its selection as Iowa's largest.
Does Stacey's carry quinceañera and pageant gowns as well as prom?
Yes. Quinceañera has its own department, and the pageant and formals section includes the Jovani Couture Collection along with pageant coach expertise.
Can a school group get a deal on prom tuxes?
Through the Prom Tux Rental Program, partner high schools get steep rental discounts, and the store donates to their After Prom committees. Ask your school's after-prom organizers whether they are signed up.