You cannot walk in off Third Street and browse the prom racks here. The store’s own site carries the rule across the top of every page: appointments are required for all formalwear shopping. There is a booking page on the site, or you can call (610) 467-0774. Worth sorting out before anyone drives in on Route 1.
The address holds two related businesses. One is Lola’s, the everyday boutique — denim, tops, shoes, handbags, jewelry. The other is the special-occasion side, which trades as It’s SO Lola’s, keeps its own hours and contact page on the website, and describes itself as specializing in mother of the bride, prom and cocktail. Same block of downtown Oxford, different shopping experience. The gown side is the one that needs the appointment.
What’s on the racks
The prom labels confirmed through the designers’ own retailer locators are Alyce Paris, Amarra, Colette, Jovani, La Femme and Terani. Alyce, Jovani, Amarra and La Femme all run wide size ranges and a lot of style numbers per season, so calling ahead with a specific style number is the fastest way to find out whether it is actually on the floor in your size.
The store also puts real weight behind mothers of the bride and groom — its site lists Cameron Blake, Ivonne D, Marsoni, Montage and Rina di Montella alongside Alyce and Jovani in that category. If a mother and a daughter both need something formal for the same spring, this is one of the few places in southern Chester County where that is a single appointment rather than two trips.
Where you are going
Oxford is a borough of about 5,700 on the U.S. Route 1 corridor in the far south of Chester County, Pennsylvania, roughly twenty minutes west of Kennett Square and close to the Maryland line, with farmland and mushroom operations on most sides of it. It is the nearest town to Lincoln University. In the nineteenth century it worked as a stop at the halfway point between Baltimore and Philadelphia, which is more or less what its downtown still does at a smaller scale — a compact grid of shops, restaurants and municipal buildings rather than a strip.
For distance context: Wilmington is about 28 miles off, and Lancaster is about 27 miles, roughly forty-five minutes. Shopping in the borough saves that drive in both directions during the weeks when it matters.
The local prom cohort
Oxford Area High School sits on Waterway Road and enrolled 1,102 students in 2023–24 — call it something over five hundred juniors and seniors. The Hornets’ long-standing rival is Avon Grove. A single dominant high school in a small trade area changes the arithmetic on duplicate dresses: when you book, ask whether the shop tracks which styles have already gone to which school, and how far in advance of the Oxford prom date it wants you in for a first appointment. Both are reasonable questions and the answers will shape your timeline more than anything on this page.