Walk-in prom shopping between Waynesboro and Fishersville
For a company best known for wedding gowns, Amanda's Touch is relaxed about prom, and it says so in one line.
No Prom Appointment necessary at any of our 3 locations!
That policy covers this showroom on Jefferson Highway, the stretch of U.S. 250 that runs west out of Waynesboro toward Fishersville and the Interstate 64 interchange. For a family in Augusta County, it means a Tuesday after school or a Saturday afternoon can turn into a dress search without a call first. A set time is still available through the prom and pageant booking form, and some shoppers prefer it when they want a stylist's full attention.
Amanda Cash has run Amanda's Touch since 1998. When The News Virginian profiled the business in 2020, it had two showrooms, in Waynesboro and Harrisonburg. Roanoke came later, and the company describes itself as Virginia's fastest growing family-owned bridal boutique brand. Waynesboro still carries the full prom side of the business.
How the prom floor is stocked
The company makes a big claim, advertising the largest prom collection across Virginia and more than 1,000 prom dresses spread over its three showrooms. It answers the plus-size question directly: "Yes, we have plus size prom dresses!"
Prom sizes across the company
000 to 30
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
Sizes run from 000 to 30.
That inventory is split among the stores, so any one gown may be sitting in Roanoke or Harrisonburg rather than here. The labels behind those numbers:
- Sherri Hill
- The biggest of the company's prom lines. For homecoming, the company has pointed shoppers to Sherri Hill styles with pearl details, florals, crystals and fringe.
- Jovani, Amarra and Primavera Couture
- Three more prom lines in the company's lineup.
- Sydney's Closet
- The plus-size prom line in the company's lineup.
- The Amanda's Touch Collection
- Styles developed by the company's own team, for prom and homecoming.
The company warns that the collection may change daily as dresses sell. It also says the three boutiques each carry different designers, so it pays to ask what Waynesboro has before setting your heart on one style.
Timing is the other advice the company repeats.
Timing, from the company
- Start early, because popular sizes and colors move fast once formal season gets going
- Leave a gap between buying the dress and the dance so any alterations are not rushed
The company does not do alterations itself, but staff can recommend seamstresses, so build that appointment into the calendar.
Sales help too. A late-summer Prom and Homecoming Flash Sale once ran at all three showrooms, with short and long dresses starting at $99 and no appointment needed.
Pageant contestants are a regular part of the business here. The company promises that a contestant and her pageant coordinator will both be looked after at any of the showrooms, and stylists work with coordinators who arrive knowing exactly what they want.
Schools and the drive in
Waynesboro High School is the city's own public high school, and the showroom's spot just west of the city line puts it close to the Augusta County schools as well. Wilson Memorial High in Fishersville is the nearest of those, with Stuarts Draft High to the south and Fort Defiance High to the north. Staunton High is just up I-64. Families from Western Albemarle High in Crozet come over Afton Mountain on I-64 as well, which makes this the first Amanda's Touch showroom on the way west from Charlottesville in Virginia's Shenandoah Valley.
Dates and brides are served from the same showroom.
Tuxedos and suits
Rental or purchase for dates, delivered to the house
Bridal
Private 90-minute appointments in a bridal lounge, with wedding gowns quoted at Waynesboro from just under $1,000 to about $4,000
Shoppers farther south can find the same prom policy at the company's Roanoke showroom on Peters Creek Road, which carries its own mix of labels.
Amanda's Touch Waynesboro, prom questions
How big is the size range for prom?
The company carries prom sizes 000 through 30 across its three stores, including plus sizes through Sydney's Closet. Ask what the Waynesboro floor has in your size before you come.
Who handles the hem after I buy?
Alterations are not done in the store. The company says they are an extra charge and staff can recommend seamstresses, so plan a fitting with one of them a few weeks before the dance.