Roanoke is the newest of the three Amanda's Touch showrooms, and it arrived with the company's whole prom playbook already in place. The Peters Creek Road store, on the northwest side of the city, takes prom and homecoming shoppers without an appointment and leans on a network of more than 1,000 prom dresses spread across Roanoke, Waynesboro and Harrisonburg. For students in the Roanoke Valley, that puts a large prom inventory close to home without a trip up I-81.
The company is direct about what it carries. It advertises the largest prom collection across Virginia and answers the plus-size question with a cheerful yes. Its prom lines include Sherri Hill, Jovani, Amarra, Primavera Couture and Sydney's Closet, plus the company's own Amanda's Touch Collection. The company adds a useful caveat: each of the three boutiques carries its own mix of designers, so the Roanoke racks will not mirror Waynesboro's exactly.
Prom sizes across the company
000 to 30
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
Sizes run from 000 to 30, plus sizes included.
A walk-in visit, step by step
Because no prom appointment is required, a first trip can be fairly loose.
A walk-in plan for Peters Creek Road (a guide)
First
Call the Roanoke store to ask what is on the floor in your size, since stock is spread across three locations.
At the store
Come in with the shoes you expect to wear, or at least a heel height in mind, so the length looks right in the mirror.
Before you leave
If the dress needs work, line up a seamstress. The company says alterations are an extra charge and that staff can recommend seamstresses rather than doing them in the store.
Last
Book the date's tuxedo or suit at the same time. Amanda's Touch rents and sells both and offers delivery to the house.
Anyone who would rather have a set time can still book one. The company's online prom and pageant booking has a Roanoke option, and pageant contestants, who often arrive with a coordinator and a very specific brief, are a regular part of the business. The company says it will look after both a contestant and her coordinator at any of its showrooms.
The company also runs seasonal events that apply here. One late-summer Prom and Homecoming Flash Sale put short and long dresses on sale from $99 at all three stores for a week, with no appointment needed.
Roanoke schools in range
William Fleming High School is the nearest of Roanoke City's two public high schools to Peters Creek Road, and Patrick Henry High serves the southwest side of the city. Roanoke County's Northside High covers the suburbs just north of the store. Lord Botetourt High in Daleville, Salem High and the county's Cave Spring and Hidden Valley high schools round out the families who shop in this part of southwest Virginia. Shoppers from the Shenandoah Valley have their own option at Amanda's Touch in Waynesboro.
Bridal remains a major part of the Roanoke showroom, with 90-minute appointments in a private lounge, but prom shoppers do not need to fit around it. The company's line for this showroom reads "Roanoke has the perfect mix of trendy and traditional."
One more caution. The company's own note on its prom collection deserves to be taken literally.
Please note that our collection may change daily as our beautiful customers find their perfect dresses!
Prom questions for Amanda's Touch on Peters Creek Road
Is the Roanoke stock the same as the other stores?
No. The company says each boutique carries different designers, though the Amanda's Touch Collection is in all three. Call Roanoke about a specific style.
Does the store offer anything for homecoming?
Yes. The company groups homecoming with prom, and the late-summer flash sale covered homecoming dresses as well as prom.