A size 000 and a size 40 hang in the same room here. That range comes from the store’s own listings, and it changes what a trip looks like: a ninth grader picking a homecoming dress and her mother looking for a gala gown can both be fitted in one visit. Prom is one part of the business. The rest is bridal, bridesmaids, mothers of the bride and groom, quinceañera, cocktail, girls’ dresses and jewelry.
The address is 1765 Parker Road SE, Suite B140. That puts the shop inside Corner Market, a roughly 70,000-square-foot neighborhood center built as ten separate buildings instead of one long strip, so the suite letter matters when you park — look for the B building rather than circling the whole property.
The store opened at this address in 2018 and describes itself as a mother-and-daughter operation. The name is French: dernier cri, the latest fashion. Since then it has added a second store inside Tanger Outlets in Locust Grove, and the website now gives one 678 phone number for both; the 770-648-6953 line dates to the Conyers opening.
The five prom labels
Amarra, Clarisse, Colette, Jasz and Jovani each list this store on their own retailer locators. That is a real prom-and-pageant lineup for a suburban neighborhood center rather than a mall, and it is the practical reason to drive here instead of ordering blind online: these are the dresses you can put on your body in Georgia’s I-20 corridor east of Atlanta without going into the city.
Who is in the trade area
Heritage High School on Granade Road sits in the same 30094 ZIP code as the store. Rockdale County High on Bulldog Circle and Salem High on Underwood Road are both a short drive, and Rockdale Magnet and Rockdale Career Academy students come out of the same county system. Newton County starts just east, which brings in Eastside, Newton and Alcovy in Covington. Rockdale County is home to about 20,100 people in Conyers itself, and roughly one in eight county residents is Hispanic — consistent with a shop that keeps quinceañera gowns on the floor alongside prom.
Hours are the deciding factor
The Conyers store runs a four-day week. The outlet store does not, so the day you can go may decide which one you drive to.
| Location | Days open | Hours |
|---|---|---|
| Conyers – 1765 Parker Rd SE, Ste B140 | Wed; Thu–Sat | 12–6; 11–6 |
| Locust Grove – Tanger Outlet, Ste 215A | Sun; Mon–Sat | 11–7; 11–8 |
No appointment is needed at either store, though the site takes bookings. For prom that matters in March: Rockdale County High’s prom page has put its dance on April 25, which is a normal late-April date for this part of the state, and a Wednesday-through-Saturday shop gives you four shots a week at the rack before then. Call ahead about alterations rather than assuming.