Georgio's has been a family name in Waco formalwear since 2003. G2 is its prom side, the half of the Lake Air Drive business that handles prom, homecoming, pageant and wedding guest dresses. It has its own phone line, its own Instagram and its own following, and the store's testimonials refer to it simply as G2. The business as a whole goes by Georgio's Bridal & Prom.
Inventory is the big number for a prom shopper. G2 carries over 1,500 styles in store, and the store claims one of the largest selections of prom, homecoming, cocktail, evening and wedding guest dresses in central Texas. The family-owned business also points to award-winning customer service, and notes that Georgio's was voted Best of Waco in bridal.
Designers and sizes
The prom collection includes Sherri Hill, Jovani, Alyce Paris, Faviana, Portia & Scarlett and Primavera Couture. The store also names La Femme and JVN. Sherri Hill, Portia & Scarlett, Alyce Paris and Jovani get top billing as the featured formal designers.
That spread gives a family room to move on price. The shop itself points to JVN and Alyce Paris as its trendy, affordable options, while Sherri Hill and Jovani bring the statement gowns. Somewhere in that range there is usually a dress that fits both the look and the budget.
The prom size run
000 to 32
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
- 32
From 000 to 32, plus women's sizes from 12W to 24W.
How prom shopping works at G2
A store with 1,500 styles gets crowded in prom season, so G2 runs a shopping-time reservation system for prom, formal, homecoming and bridesmaid shoppers. The store is careful about what that reservation is and is not.
This is not an appointment but a way to help regulate the number of people in the store at any given time.
In practice, a visit tends to run like this:
How a G2 shopping time runs (a guide)
First
Reserve a shopping time online
Then
Arrive at your slot; the store notes there may still be a short wait for dressing rooms during peak hours
Next
A stylist pulls options based on what you describe and helps narrow the field
Last
Pick your dress, then line up a seamstress for the fit
Lining up the seamstress deserves early planning. Georgio's no longer offers alterations in house, a decision the store says came down to limited availability, fitting room space and high demand. Instead it keeps a preferred seamstress list, built from seamstresses its customers have loved working with. You can choose anyone you like, from the list or not, and once the gown leaves the store, the fitting runs through your seamstress.
Customer testimonials keep returning to the staff. One parent wrote that the team listened closely to what her daughter was looking for and pulled dresses with that in mind, and that the whole trip felt simple and exciting.
G2 Girls and the people who shop here
Each season G2 recruits a crew of G2 Girls to model dresses, take part in the store's photo shoots and appear in its social content. Anyone can also submit photos from their own prom or homecoming for a chance to be featured on the G2 Girls page.
The shoppers come from all over McLennan County and beyond. Waco High, University High and Midway High are the big local campuses, and China Spring, Lorena and Robinson sit around the edges of McLennan County.
Brides are served separately, by appointment only, through the Georgio's bridal side, which keeps its own phone line and schedule. The prom side runs on its own rhythm.
Shopping G2 by size and seamstress
Does G2 by Georgio's do alterations?
No, that work now goes to outside seamstresses. The store keeps a preferred seamstress list, and you are free to choose any seamstress you like.
What sizes does G2 carry for prom?
The prom collection runs from 000 to 32, plus women's sizes from 12W to 24W.