Back-to-school jeans and a prom gown can come from the same mall storefront in Aberdeen. The Fuze is a women's clothing store in the mall on Sixth Avenue Southeast, now called Uptown Aberdeen, and its own site splits the business into everyday clothing, prom, and semi-formal and homecoming dresses. The prom section is the big one, running to roughly 300 styles spread over ten pages of the online catalog, each tied to what is in stock at the store.
Labels in the prom section
The catalog lets shoppers filter by maker, and that list reads like a prom buyer's order sheet, sorted here by how many styles each label has.
Most styles, in order
- Ellie Wilde
- Nina Canacci
- 2 Cute
Smaller groups
- Sydney's Closet
- Portia & Scarlett
- Dave & Johnny
- Juliet
- Ed Young
The shop's site organizes the formal side like this.
- Prom
- Long gowns from Ellie Wilde, Primavera, Colette, Faviana and more
- Semi-formal and homecoming
- Short dresses, including 2 Cute and Sydney's Closet styles
- Bra solutions
- Stick-on bras and coverage pieces for open backs and low necklines
That last row is a small but useful detail. A strapless or backless prom gown often needs the right undergarment, and finding it at the same counter as the dress saves a second stop.
Product pages show in-store stock, often a single piece left in a given color and size, so the online catalog doubles as a way to check what is on the rack before driving in. Low inventory notes appear on many styles, which is a good reason to shop early in the season if a particular gown catches your eye.
Aberdeen Central, Roncalli and the Brown County schools
Aberdeen Central High School is the largest school in town, with Roncalli High School and Aberdeen Christian close by. Groton Area, to the east, and other Brown County districts are within the store's reach, and Northern State University keeps a college population in town as well. Homecoming season brings a second rush in the fall, which is when the short-dress section earns its place. For families in northeast South Dakota, a mall store with a deep prom catalog means fewer long drives to bigger cities.
The formal side extends past prom. The store's welcome line names bridal dresses alongside everyday clothing, so a family can shop more than one occasion with the same staff.
Policies are clear about formalwear, so try everything on in the store before you pay.
Everyday clothing
Returnable within a short window.
Formal wear
All final, including prom, semi-formal and mother-of-the-occasion dresses.
Shoes and jewelry
Final as well.
The Fuze sums up its own aim in one line on the home page.
We want to help you look and feel your best, whether it be with clothing, prom, bridal, or mother of bride!
Before you buy a prom gown at The Fuze
Which prom labels does The Fuze stock most deeply?
Ellie Wilde leads the prom catalog, followed by Nina Canacci, 2 Cute, Primavera, Colette and Faviana.
Can a prom dress from The Fuze be returned?
No. Prom, semi-formal and other formal wear are not eligible for return, so decide in the fitting room.