Budget talk usually waits until a girl is already in a gown she loves. First Look Attire puts it up front. The Floyd Boulevard shop pairs each prom line with a price range, and its prom dresses have run from $99 to $800 overall.
The store's banner line is "For All of Life's Firsts," and the store stretches that from First Communion and a first date to homecoming, prom and the wedding day. The team mentions having hundreds of gowns in the boutique.
The prom lines and what they cost
These are the ranges the shop's prom lines have run.
How prices have run by prom line
Amelia Couture
$200 to $600
Aerie Couture
$200 to $800
$199 to $700
Juliet Dresses
$250 to $600
Poly USA
$250 to $600
Sydney's Prom
$300 to $500
$300 to $700
$300 to $700
Kate Parker
$350 to $600
Nox Anabel
$350 to $500
$350 to $450
$350 to $800
$380 to $700
Johnathan Kayne for Sydney's Closet
$450 to $700
One thing stands out in that list. The low end has sat around $200 across several lines, which keeps a first formal within reach. Homecoming has run cheaper again, with dresses from $59 to $500.
Prom style sizes
000 to 36
- 000
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
- 32
- 34
- 36
Styles come in sizes from 000 up to 36, with separate women's sizes from 12W to 24W.
Menswear and the school fundraiser
The men's department is a real draw here, and the store advertises the lowest tux and suit rental prices in town.
The menswear side
Tuxedos and suits, sold and rented
Walk-ins
Welcome on the menswear side
Purchase lines
Allure Suits, Larr Brio and the Metro Collection
Short notice
Help with a one-night rental even on less than 24 hours' notice
Finishing pieces
Loafers and belts, plus turtlenecks for anyone skipping the tie
Schools and booster groups have their own reason to know First Look.
When your guests purchase or rent from us at a value of $189+, we will donate a portion back to your organization!
That offer is pitched to schools and nonprofits planning a formal event, which makes it a natural fit for a post-prom committee or a dance council.
First Look Attire has also opened its doors to the wider prom community. In 2025, KCAU reported that the Junior League of Sioux City held both of its prom pop-up shops at the Floyd Boulevard store, offering dresses, shoes and accessories priced from $5 to $50 to students facing financial barriers. Volunteers helped with styling and fit, and the two sessions, one on a weekday evening and one on a weekend morning, landed in the heart of prom shopping season.
Shopping First Look Attire from the tri-state area
Sioux City draws shoppers from three states, and First Look serves all of them. Inside the city, students come from East, North and West high schools and Bishop Heelan Catholic. Sergeant Bluff-Luton is just south. Across the rivers, South Sioux City High School in Nebraska and Dakota Valley High School in North Sioux City, South Dakota are part of the same shopping area. All of them shop this corner of western Iowa when prom season starts.
First Look Attire questions from Siouxland families
Can I book a prom appointment at First Look Attire?
Yes. Appointments can be booked online, and the shop invites shoppers to come in and work with its stylists. On the menswear side, walk-ins are welcome.
What does a homecoming dress cost at First Look Attire?
Homecoming dresses have run from $59 to $500, drawn from lines such as Dave & Johnny, Primavera, Ellie Wilde, Amelia Couture and Aerie Couture.
How far up do the prom sizes go?
Prom styles come in sizes 000 through 36, with a separate run of women's sizes from 12W to 24W for fuller figures. Ask when you book to see which of those styles are on the Floyd Boulevard floor.