Until the summer of 2025 this store was in another state. Iowa shoppers who knew it knew it as Freebird Bridal, on Dakota Dunes Boulevard in North Sioux City, South Dakota — a boutique that opened in 2019 under Katie Freed. In 2025 Breanna Huggins joined as co-owner, the shop rebranded as Haus of Ivory, and it reopened in a renovated space at 714 Pierce Street in downtown Sioux City. The Siouxland Chamber cut the ribbon there on August 11, 2025.
It is a bridal shop first, and the prom racks live in the same room as the wedding gowns. That shapes the visit more than any brand name does.
What the prom racks actually are
Two labels are confirmed through the designers’ own retailer locators: Alyce Paris and Ava Presley. The store’s own prom and homecoming page also shows Ashley Lauren, Nox Anabel and La Divine. Beyond that, the useful numbers come straight from the shop’s FAQ:
- Formal dresses run $100 to $600 before tax and alterations, with most falling between $200 and $400.
- Gowns you can try on are sized 4 to 18, most samples in the 0–16 range; special orders go up to size 22.
- You can buy the sample off the rack and take it home the same day, or order your size. There is no automatic off-the-rack discount unless a promotion is running.
- Alterations are done in house. The shop says outright that nearly every formal dress needs them.
The store is also a Jim’s Formal Wear affiliate, so tuxedo and suit rental happens at the same counter — one stop for a couple rather than two.
It is a small room, and they mean it
Haus of Ivory asks prom shoppers to bring one or two guests during the busy season, and says plainly that the space is intimate and private with limited room. Walk-ins are taken, but appointments get priority. If your plan involves six friends and a phone tripod, this is not the shop for that plan. If your plan is one parent, a stylist, and an honest opinion, it is built for exactly that. Closed Mondays; Saturday hours run 9 to 4, which is when most of the prom traffic lands.
Who drives here
Downtown Sioux City sits at the corner of three states, and Pierce Street is a short drive from all of them. Sioux City East, North, West and Bishop Heelan are all inside the city. Sergeant Bluff-Luton, Hinton and Lawton-Bronson are a few minutes out into Woodbury and Plymouth counties. Dakota Valley — DV to anyone local — and Elk Point-Jefferson come down from South Dakota, and South Sioux City High School crosses the Missouri from Nebraska on I-129. South Sioux City is a majority-Hispanic city of about 14,000, and its students are part of this store’s trade area in a way that a shop out by the interstate exits would not be.
For families weighing the drive: Sioux Falls is roughly 88 road miles north on I-29. That is the trip Haus of Ivory is competing against, not a mall two exits over.
The trip itself
You are shopping in the middle of downtown, not a strip center. The Orpheum Theatre, open since 1927, is two blocks down the same street at 528 Pierce. The restaurants and bars of the Fourth Street Historic District are a couple of blocks over, and the Hard Rock’s parking garage spans Third Street if street parking on Pierce is full. A prom appointment here can reasonably turn into lunch afterward without moving the car.
Timing
The shop recommends buying three to six months ahead of the event. For an Iowa prom that means starting before the winter holidays if you want a special order to arrive with time for alterations. Shorter timeline than that, and the advice from the store is the same one you would get from any small boutique with a seamstress on site: buy off the rack and take it home that day.