Call (662) 643-3337 before making the drive. Two addresses for this business are in circulation, both in Corinth and both under that same number. Jim’s Formal Wear lists its affiliated store at 2003 South Parkway Street, and the shop’s Facebook page carries the same address. The Corinth Alliance business directory lists Sparkle Formal Wear at 116 North Fillmore Street and describes it as a new location. Yellow Pages has it on Fillmore as well. That is a real difference in errand: South Parkway is the highway retail strip that also holds the Lowe’s at 1800, while Fillmore is an in-town street off it. One phone call settles which door to walk through.
What the shop does is consistent across every listing: pageant, prom, formal dress and tuxedo rental. It appears on the Tiffany Designs retailer locator, a prom and pageant label, and it is an affiliated Jim’s Formal Wear store, which means a couple can size a gown and order the matching tuxedo without a second trip to a second town.
Who drives here
Corinth is the county seat of Alcorn County, the smallest county by area in Mississippi, and it sits on the Tennessee line at the crossing of U.S. 45 and U.S. 72. The city had 14,622 residents at the 2020 census. Federal school data classifies Corinth High School’s locale as a remote town, which is the practical fact behind a shop like this one: formalwear is not something people here pick up on the way to somewhere else.
The schools within an easy drive are Corinth High School on Harper Road, about 610 students in 2024–25, and the Alcorn School District high schools that ring the city — Kossuth, Biggersville and Alcorn Central out at Glen. Beyond the county line, the highway distances from Corinth are short enough that the trade area crosses two states:
- Selmer, Tennessee — 19 miles north on U.S. 45
- Booneville — 21 miles south on U.S. 45
- Walnut — 23 miles west on U.S. 72
- Burnsville — 14 miles southeast on U.S. 72
McNairy County, Tennessee families are closer to Corinth than to most of their own state’s dress shops, and Corinth is the retail center for that stretch of the line.
Hours and appointments
The chamber directory lists Monday through Friday from noon to 6 p.m. and Saturday from 10 a.m. to 4 p.m., with appointments recommended and private appointments available after those hours. For a family coming in from Selmer or Booneville after school lets out, the weekday window is narrow — the after-hours appointment is the part worth asking about on the phone.
Pageant work is listed first among the shop’s specialties, and it is the piece that keeps a store like this busy outside the February-to-April prom run. A shop that fits pageant gowns is a shop that measures, orders and alters year-round rather than selling off the rack for six weeks.