Encore Formals and Bridal is a family business that opened in 2013 on Dallas Highway in West Cobb, and its prom floor shares a room with a tuxedo counter, so a couple can settle the dress and the rental together. The prom side runs on a simple promise. Its banner for the 2026 season spelled it out: from runway to you, with no appointment needed.
The store keeps its description of the prom racks to a single sentence.
Our dresses come in unique, straight-off-the-runway designs in many style and price points.
The prom page backs that up with the labels it features: Alyce Paris, Clarisse, Candice Wang and Nox Anabel. That is a mix of classic prom silhouettes and more fashion-forward pieces, and the price range is wide enough that a junior on a budget and a senior chasing a statement gown can shop the same floor. If you want a set block of time with a stylist, the prom page lets you book a fitting, but you do not have to.
Dress, tux and alterations on Dallas Highway
For prom, Encore's services come down to three things.
Prom dresses
Walk-in shopping during prom season, with designer lines at several price points
Tuxedos and suits
Tuxedo rental headquarters, per the site, which advises ordering early for the best availability, so a date can be fitted the same day
Alterations
A la carte, so you pay only for the work the dress needs, and the team will also alter gowns bought elsewhere
That last point is the quiet win. A lot of prom dresses need a hem and a little work at the bodice, and having the alterations team in the same building means fewer trips in the weeks before the dance. Leave a few weeks for it in the busy part of the season.
Beyond prom, the shop leans bridal, with wedding gowns, bridesmaids, mother-of-the-bride styles and flower girl dresses, and bridal visits are booked by appointment. Prom shoppers mostly just notice that the staff is used to fitting formalwear all year.
Who it serves
Encore says outright that it serves schools in Acworth, Kennesaw, Powder Springs, Hiram, Dallas, Douglasville, Cartersville, Canton and beyond, which covers a big piece of metro Atlanta's west side and northwest Georgia. Closer to home, that means students from Harrison High School and Kennesaw Mountain High School in Kennesaw, Hillgrove and McEachern high schools in Powder Springs, Allatoona High School in Acworth, Marietta High School, plus North Paulding families coming in from the west. Dallas Highway is the main road out of West Cobb toward Paulding County, so for a lot of these families the shop is on the way rather than out of it.
The store also points to its record on its homepage.
2021 through 2025
Best of Cobb Bridal Store
Won every year in that run
2021 through 2025
Best of Georgia
For its region, over the same years
The Best of Cobb honor is in the bridal category, and the same team handles prom.
Cobb County proms tend to land in spring, often earlier than families expect. Shopping in January or February gives you the widest choice and leaves time for alterations without a rush.
Encore prom questions
Which prom designers does Encore feature?
The prom page features Alyce Paris, Clarisse, Candice Wang and Nox Anabel, a mix of classic silhouettes and more fashion-forward pieces across several price points.
Can Encore alter a prom dress I bought somewhere else?
Yes. Per the store, its alterations specialists are happy to work on gowns purchased elsewhere, and alterations are priced a la carte.