"Where elegance meets downtown." That is the tagline Purple Peacock runs at the top of its website, and the West Main Street address backs it up. The shop is on the same Main Street that runs past Constitution Square, and it serves as a formalwear stop for Boyle County that covers prom gowns, homecoming dresses, pageant looks and men's rentals.
The store keeps its own description short, and prom sits right in the middle of it.
Purple Peacock is proud to offer the latest Formal Wear: Bridal, Prom, Homecoming, Pageant, Tux Rental, and other men's apparel.
What prom shoppers find on West Main
The online shop breaks the stock into formal dresses and formal jumpsuits, a useful split when a prom-goer wants something other than a ball gown, and a gallery of recent arrivals shows the formal side of the floor. Homecoming dresses come from the same racks in the fall, and pageant wear is listed right beside them for girls who compete. The tux rental counter is the piece that makes Purple Peacock a full prom errand rather than half of one, since a date can be fitted for a rental at the same shop that sold the dress. The shop also lists other men's apparel for anyone who would rather buy than rent.
Personal service is the other promise. The homepage headline reads "Personalized Attention to YOU!" and invites shoppers to reach out with anything the staff can do for them, including scheduling a private fitting. Gift cards are sold through the site as well, a handy option for grandparents who want to chip in on a prom dress without guessing at sizes. Mother-of-the-bride, mother-of-the-groom and gala dresses have their own gallery for the grown-ups in the family.
Sign up for the store's email list, labeled "Stay in the Loop" on the site, and new arrivals and updates come straight to your inbox. That helps once prom shopping picks up after the holidays and new styles start landing on the racks.
Boyle County and the schools around Danville
Danville sits in the heart of Kentucky, the Boyle County seat and home to Centre College. Boyle County High School, run by the county district, and Danville High School, part of Danville Independent Schools, are the two local public high schools, and Mercer County Senior High School in Harrodsburg, Garrard County High School in Lancaster and Lincoln County High School in Stanford are all within about 20 miles. For families in those towns, a downtown Danville shop with prom, homecoming and tux rental together saves a separate trip to Lexington.
What Danville shoppers ask Purple Peacock
Does Purple Peacock rent tuxedos for prom?
Yes. Tux rental is part of the formal wear lineup listed on the store's homepage, along with other men's apparel for purchase.
Is homecoming covered too?
Yes. Homecoming is named alongside prom and pageant in the store's own list of what it sells, so fall dance shoppers can start here as well.
Can I set up a private fitting?
The store invites shoppers to reach out to schedule a private fitting, and the contact form on its website is the place to start.