"Where elegance meets downtown." That is the tagline Purple Peacock runs, and the West Main Street address backs it up. The shop is on the same Main Street that runs past Constitution Square, and it serves as a formalwear stop for Boyle County that covers prom gowns, homecoming dresses, pageant looks and men's rentals.
The store keeps its own description short, and prom sits right in the middle of it.
Purple Peacock is proud to offer the latest Formal Wear: Bridal, Prom, Homecoming, Pageant, Tux Rental, and other men's apparel.
What prom shoppers find on West Main
The tux rental counter is the piece that makes Purple Peacock a full prom errand rather than half of one, since a date can be fitted for a rental at the same shop that sold the dress.
Prom
Formal dresses and formal jumpsuits
- Jumpsuits for a prom-goer who wants something other than a ball gown
For your date
Tux rental
- Other men's apparel for anyone who would rather buy than rent
Homecoming
Dresses from the same racks in the fall
Pageant
Named right beside homecoming, for girls who compete
Mothers and galas
Dresses for the mothers of the couple, plus gala dresses
Personal service is the other strength. The store's motto is "Personalized Attention to YOU!" and it invites shoppers to reach out with anything the staff can do for them, including scheduling a private fitting. Gift cards are sold as well, a handy option for grandparents who want to chip in on a prom dress without guessing at sizes.
Boyle County and the schools around Danville
Danville sits in the heart of Kentucky, the Boyle County seat and home to Centre College. Boyle County High School, run by the county district, and Danville High School, part of Danville Independent Schools, are the two local public high schools, and Mercer County Senior High School in Harrodsburg, Garrard County High School in Lancaster and Lincoln County High School in Stanford are all within about 20 miles. For families in those towns, a downtown Danville shop with prom, homecoming and tux rental together saves a separate trip to Lexington.
What Danville shoppers ask Purple Peacock
Does Purple Peacock rent tuxedos for prom?
Yes. Tux rental is part of the store's formal wear lineup, along with other men's apparel for purchase.
Is homecoming covered too?
Yes. Homecoming is named alongside prom and pageant in the store's own list of what it sells, so fall dance shoppers can start here as well.
Can I set up a private fitting?
Yes. Reach out to the store and the staff will set one up.