I Do Bridal & Formal keeps a prom stylist on its team and a formal wear side carrying Jovani and Ashley Lauren at its Mobile store on Airport Boulevard. The name says bridal, but for west Mobile families who would rather not split prom shopping across three stops, that formal side is the reason to know this shop.
The company runs two stores, this one in Mobile and a second in Montgomery. This review covers the Mobile location, which serves the busy western end of Airport Boulevard and the neighborhoods around it in southwest Alabama.
The formal wear side
The store lists two designers for formal wear. Jovani is the first, and the store notes that Jacob Maslavi founded the brand in 1983. Ashley Lauren is the second, a label that shows up as often on pageant stages as it does at prom.
Not all styles are available in the store, and I Do asks shoppers to contact the store about availability. If one style is the whole plan, phone the Mobile store to confirm it is in.
One posted review comes from a mother who watched the staff work the formal side during a busy prom stretch, and she came away impressed.
I stood back and watched as they scrambled for every young lady on the formal wear side to find the perfect prom dress and served them endlessly with a smile on their face and complimenting how each of them looked like princesses as they found that perfect dress.
Her daughter came home with her senior prom dress. That is about as good a picture of prom season on the formal side as you will get.
Planning a prom visit
Online booking covers wedding dress and tuxedo appointments rather than prom, and a prom visit starts a little differently.
- Look through the store's Jovani and Ashley Lauren styles and note the ones you like.
- Call the Mobile store to ask which of those styles are on the floor in your size.
- Ask about the tuxedo department while you are there. It has its own appointment type, so a date can be sorted out too.
- Leave time for the dress to come in if the style has to be ordered.
Airport Boulevard is the main retail road through west Mobile, which puts the shop within reach of the county's biggest high schools. Baker High School, the largest in Mobile County, is out this way, and Davidson, Murphy, Mary G. Montgomery in Semmes and Theodore High School are other large Mobile County public high schools.
Allure Bridal, exclusive to I Do in the Mobile area
I Do Bridal & Formal says it is the exclusive retailer for Allure Bridal in the Mobile area, and the store reports winning "Best Bridal Boutique." The other bridal designers the store lists are Morilee, Martina Liana, Essense of Australia, Stella York, Justin Alexander and MadiLane. Brides work with one of the store's consultants.
Prom planning answers for I Do's Mobile store
Which prom designers does I Do Bridal & Formal carry?
The store lists Jovani and Ashley Lauren for formal wear. Not every style is in the store, so call about availability.
Can I book a prom appointment online?
Online booking covers wedding dress and tuxedo appointments. For prom, call the Mobile store directly.