If you are hunting for The Bridal Shop at 228 W. Randolph, start with the name and the block. The business now goes by Ivory & Tweed, and its own contact page lists 116 E. Randolph Ave, Suite 102, inside the Sears Lofts — same street, other side of the square. The phone number, (580) 234-7017, has not changed. The prom side, which Enid families knew for years as The Prom Shop, moved with it and now sits under the same roof as the bridal floor.
The address is worth knowing for its own sake. The building went up in 1927 as Sears, later held a StarTek call center, and was cleared for residential and commercial reuse by the Enid Metropolitan Area Planning Commission in 2022. Randolph Avenue forms the north edge of Enid’s downtown town square, so the shop is a walk from the Garfield County Courthouse and the rest of the historic district rather than a strip-center stop on the highway.
The store dates its own history to the World War II years and describes itself as coming up on 80 years in business. Its two Yelp profiles give 1942 in one place and 1945 in another, so “since the 1940s” is as precise as the public record gets.
What the prom side actually is
Ava Presley, Clarisse, and Dave & Johnny all list this store on their official retailer locators. The shop’s own designer page adds Jovani, Primavera, Alyce Paris, Colors, Juliet, Nox Anabel, and Aerie Couture, and says the prom racks run more than twenty labels. The terms it publishes matter more than the label list:
- New prom styles start at $198.
- Prom sizes 00–28.
- Every prom dress sold is registered, so a style is not sold twice into the same school.
- Layaway with half down; the dress stays in the store until it is paid off.
- All sales are final, layaway included. There are no returns and no exchanges.
Walk-ins are taken during regular hours — 10 to 5:30 Monday through Friday, 10 to 4 Saturday, closed Sunday. From January through April the store also sells a one-hour after-hours private appointment at $50 per person, guardians not counted, with five Polaroids included. Book that if a nervous shopper needs the floor quiet; otherwise walking in is normal here.
Tuxedos are rentals through Jim’s Formal Wear and Paul Morrell, measured in-store, with home delivery available. That includes the loud stuff, not just black notch lapels.
Who drives in
Enid is the retail center for a wide stretch of northwest Oklahoma, the Garfield County seat and the state’s ninth-largest city at roughly 51,000 people, sitting where US-81, US-64, and US-412 cross. Enid High School and Chisholm High School are both in town, along with Oklahoma Bible Academy. Beyond the city limits, the schools on Enid’s own athletic schedule — Waukomis, Pioneer-Pleasant Vale, Kremlin-Hillsdale, Drummond, Garber, Covington-Douglas, Pond Creek-Hunter, Ringwood, Timberlake, Medford — graduate classes small enough that two girls in the same gown is not a hypothetical. That is the practical case for dress registration in this particular market.
Vance Air Force Base sits four miles south of town, and the 71st Flying Training Wing cycles instructor families through Enid on short assignments. If you arrived last summer and do not yet know where anything is, this is the downtown option, and it handles prom, bridal, and rented tuxes in one building.
The nearest metro selections are a real trip: Oklahoma City is about 95 miles southeast of Enid and Wichita about 123 miles north. For most of Garfield County and the counties west of it, a downtown parking space on Randolph is the shorter errand.