Story Bridal & Tuxedo

From Geno's to Story

Parents in Hardin County may still call this shop by its old name. The store's homepage says it was formerly known as Geno's, after 19 years, and that it was reinvented as Story Bridal + Tuxedo to serve four kinds of customers: bridal, pageant, prom and menswear. New name, new energy, and a prom floor that the shop itself describes as unmatched.

That last claim comes with a number attached. Story advertises more than 400 prom gowns, priced from $99 to $899, which is a wide spread for a single store in central Kentucky. The $99 end and the $899 end hang in one store, and the team makes a point of saying it welcomes everyone and every budget.

The online prom page gives a feel for the in-store mix. It lists more than a hundred styles, flags which ones are physically in stock, and tops out a little under $800 for the gowns posted there. Use it to build a short list, then try the real thing on Towne Drive.

Prom labels on the racks

The homepage names the prom and pageant designers directly, which takes the guesswork out of calling ahead with a style number:

Ava Presley

Featured near the top of the homepage with its own shop link.

Ashley Lauren

Carried for prom and pageant, with a separate Ashley Lauren Kids line for younger pageant girls.

La Femme and Dave & Johnny

Both listed by name in the store's prom and pageant lineup.

Clarisse, Alyce and Tiffany Designs

Rounding out the list, along with private-label styles the store carries under its own selection.

Pageant girls get real attention here too, since the shop lists pageant alongside prom in nearly every line of its own copy. Short dresses for homecoming and semi-formals have their own section online as well.

The people on the floor are part of the pitch. The homepage introduces the staff as a "girl gang" of fashion-loving, goofy gals and a team of seasoned experts, which is a fair preview of the tone: friendly, a little playful, and focused on getting the fit right. For a nervous first-time prom shopper, that matters more than any rack count.

The menswear side matters for prom couples.

A date can be measured while the gown is being chosen, which saves a separate trip in a busy April.

Where Hardin County shops for prom

Elizabethtown is the place where I-65, the Western Kentucky Parkway and the Bluegrass Parkway all meet, and that geography explains a lot about who walks into a formalwear shop here. Students come from Central Hardin in Cecilia, the biggest high school in the county, along with John Hardin and Elizabethtown High in town and North Hardin up in Radcliff near Fort Knox. Families from the surrounding counties use the same interstate and parkways to reach the city's shopping, and Towne Drive is part of that retail side of town.

One rule shapes the visit. Items purchased in the store are final sale, non-refundable and non-exchangeable, so plan the try-on with care and bring along anyone whose opinion counts. Appointments can be booked through the website, and the shop is locally owned and operated, a point it makes on its own homepage.

The sign-off at the bottom of that homepage sums up how the owners see their role in a family's prom season.

We may only be a page in this chapter of your life for whatever special event you may be shopping for, but we are proud to apart of your STORY.

Story Bridal + Tuxedo, answered

What does a prom dress cost at Story?

The store's prom range runs from $99 to $899, across more than 400 gowns.

Is this the same store that used to be Geno's?

Yes. The shop says it was formerly known as Geno's for 19 years before being reinvented as Story Bridal + Tuxedo.

Can a prom date rent a tux here?

Tuxedos and suits are available to rent or buy, with fittings, shirts, shoes and accessories handled in the same store.