A Weakley County prom search can start on Hawks Road in Martin. Lana's Formals introduces itself on its site as a "one-stop boutique for all things prom, pageant, and special occasion," and that order is about right. Prom is the headline. Pageant is a close second. Everyday boutique clothes carry the shop between seasons.
For students at Westview High School, right here in Martin, it is a shop in their own town. Dresden High School, Greenfield School and Gleason School are elsewhere in Weakley County, and Union City High School is up in neighboring Obion County. In a part of northwest Tennessee where a lot of shopping means a long drive, having long gowns, short dresses and pageant wear in a college town like Martin is a real convenience.
What the prom racks look like
The shop's online catalog splits prom into long dresses and short dresses, and it names the labels behind them. Alyce Paris is the heavy hitter, with dozens of styles listed. Alongside it you will find gowns from Scala, Jovani, Sherri Hill and Rachel Allan, including Rachel Allan's Perfect Angel line for younger pageant girls.
The short dress side deserves its own mention. Not every prom, and not every girl, calls for a full-length gown, and the shop's short prom styles run from corset minis to stone-trimmed babydoll dresses. On the homepage, featured short styles were listed at roughly $175 to $265, which gives a family a useful sense of the range before the first try-on.
The pageant side earns its space in a town like Martin, home to the University of Tennessee at Martin, where formal events don't stop when prom season ends. Lana's keeps a pageant section and a little girl pageant section, so a senior's prom gown and a younger sister's pageant dress can both come from Hawks Road.
The store's own site breaks the floor into four sections.
- Prom
- Long dresses and short dresses
- Pageant
- Pageant gowns
- Little Girl Pageant
- Dresses for younger pageant girls
- Boutique
- Tops, pants, shorts, sets, rompers, dresses and accessories
That boutique section means the shop has racks to browse in October as well as in March. Prom season is still the main event, though, and the shop's own instructions are simple: visit in store, or follow along on social media to see what is new.
Take your time in the fitting room and bring whoever you trust for a second opinion.
Our mission is simple: to make every customer feel beautiful, confident, and celebrated.
That mission statement sits on the Lana's homepage, and the fitting room is where it gets tested.
A short list of Lana's answers for Martin shoppers
Which prom designers does Lana's Formals carry?
The store's online catalog lists Alyce Paris, Scala, Jovani, Sherri Hill and Rachel Allan among its formal labels, with Alyce Paris making up the largest share.
Is a prom gown from Hawks Road final sale?
Yes. Prom gowns, pageant gowns and formal dresses are final sale under the store's refund policy. Other items can be returned or exchanged within 14 days if unworn with tags attached.
Can I shop Lana's online?
Yes. The store's website has an online shop with cart and checkout, and it publishes a shipping policy. For prom, an in-store visit is still the best way to try on sizes before a final-sale purchase.