Elegancia Formal Wear is one storefront on North Josey Lane in Carrollton, and prom dresses share top billing with quinceañera gowns in the headline on its home page. The company behind it was registered with the state in 2010. Its sales tax permit for the Josey Lane address starts in December 2021, so the shop has been at this spot since late 2021. Two numbers there do most of the selling. Dresses start as low as $150, and the store advertises more than 1,000 prom dresses.
A $150 floor and a 1,000-dress claim in Carrollton
The home page promises "great prices on 1000+ of the best prom dresses in Dallas." That is the store's own claim, and it is a big one for a single shop. What the site does not do is post a price on each dress or name a top end. You learn the ceiling at the rack.
The buying process gets one sentence on Elegancia's prom page, and it is the closest thing the store offers to a mission statement.
Every year we hand-pick our prom dresses to provide you with the best selection and quality at competitive pricing.
The same page lists the silhouettes. A-line. Ball gowns. Mermaid, form-fitting and fit-and-flare. No designer names appear anywhere on the site, only a mention of "designers from all over the world." For the fall dances, the homecoming page says most homecoming dresses average around $150 to $300, which gives a rough idea of where shorter styles sit.
Why the online catalog only previews the Josey Lane racks
The website shows a couple hundred styles with a "View Details" button and no prices. Set that against the 1,000-dress claim and the gap is obvious. The prom page says the inventory is constantly changing, and it asks shoppers to come in "for exclusive designs not listed online." Use the site for colors and silhouettes. Expect the real choosing to happen in person.
There is also a promise about prom night itself. The store's prom dress page says "Shopping with us will ensure you are the only one wearing your special dress at prom." The site does not explain how that is done, so ask the staff what it covers when you pay.
The reviews Elegancia publishes on its site fill in the rest. One shopper found the dresses "unique, sorted by sizes and AFFORDABLE!" after a search across the DFW metroplex. Another praised "excellent service and a calm shopping environment." A third mentioned alterations "done in-house," which is the only place the site brings up alterations at all. One reviewer was visiting from Austin.
The dresses were unique, sorted by sizes and AFFORDABLE!
Prom walk-ins, quinceañera by appointment
Elegancia is a bilingual shop, with its About page written in both English and Spanish, and quinceañera is its second focus. Quince dress shopping and pickups are by appointment only, booked through a form on the site. Prom carries no such rule. The prom page invites you to "make a fun day out of trying on a wide variety of prom dresses and gowns," and the store opens at noon on weekdays and at 11 on Saturday. Tuesday is the day it stays closed.
Prom
Walk in and try on
- Open six days a week
- Closed Tuesdays
Quinceañera
By appointment only
- Dress shopping and pickups
- Booked through the site's form
The racks also hold homecoming and cocktail dresses, evening gowns for galas, weddings and quinceañera guests, and accessories.
Homecoming and cocktail
Shorter styles for the fall dances
Evening gowns
For galas, weddings and quinceañera guests
Accessories
Sold alongside the dresses
Alterations
Done in-house, per a customer review on the site
Josey Lane runs past Newman Smith High School, on the same stretch as the shop, and R.L. Turner and Creekview are also Carrollton campuses. The store's service pages reach much further, to Plano, Frisco, McKinney, Irving, Garland and Fort Worth, which puts it in the mix with other prom shops across North Texas.
Before you head to Elegancia on Josey Lane
What is the lowest price for a prom dress at Elegancia?
The store advertises $150 as its starting price. No top price is published, so settle on a budget first and ask the staff to pull dresses that fit it.
Which prom designers does Elegancia carry?
The site does not name any. It describes the stock as hand-picked each year from designers around the world, so you will be choosing by style, color and fit rather than by brand.
What sizes does Elegancia stock?
No size range is listed. Customer reviews on the site mention dresses organized by size and a range that suits different body shapes, but call the store to check your size before a long trip in.
When is Elegancia open?
Monday and Wednesday through Friday from noon to 7, Saturday from 11 to 7, and Sunday from noon to 5. The shop is closed Tuesdays.