Longtime Livingston Parish shoppers will know this store by its old name. Ashley Renee' Bridal is now Belle Sorelle Bridal Couture, and it has moved into a new home in Denham Springs. The new name honors the two sisters, Sandra and Wanda, who built the business from the ground up, and the team that runs it today still goes by the ARB family in its staff bios. The rename announcement on the homepage looks forward to growth, new designers and the new location, and thanks the community that carried the old name. The bridal salon is the headline act, but the prom and homecoming side has a long history here too.
In addition to wedding dresses, Belle Sorelle Bridal Couture carries a large selection of mother of the bride dresses, prom dresses, and special occasion dresses.
That line from the shop's homepage is the short version of the store's formal side. Another passage on the same page adds a selection of formal gowns for prom and pageant, and the site's top menu gives prom and homecoming a page of their own.
The Prom/HOCO page and the labels on it
The Prom/HOCO page is built from designer logos, each one linked to the designer's own site. Seven labels appear there: Sherri Hill, Jovani, Ashley Lauren, Ava Presley, Primavera, Portia & Scarlett and Starielle. That is a strong prom lineup for a store whose name says bridal, and it leans on labels known for prom and pageant gowns, which matches the homepage's own wording.
The staff bios explain why prom never left the building. One stylist began her time with the shop in 2019 as a prom consultant before moving into mothers, bridesmaids and brides. Another started out selling homecoming gowns in 2014. The current owner, Lacey Henderson, first found the business while working at Ashley Renee Bridal during high school, and later returned as its owner. A shop where the owner and several stylists first learned the trade on the prom and homecoming floor tends to treat those shoppers seriously.
Shoes are on the site too, along with a small boutique of party dresses and accessories. That section carries Betsey Johnson heels and a handful of block heels and pumps, which saves a separate stop for the pair that has to match the gown's hem.
Who shops here
The new Denham Springs address puts the store in easy reach of Denham Springs High, Walker High and Albany High, all Livingston Parish public schools. Central High, in neighboring East Baton Rouge Parish, is just across the parish line to the west, and the homepage says the shop serves the Greater Baton Rouge, Hammond and Northshore areas, so Hammond High Magnet shoppers are part of the picture as well. For a family on the I-12 side of southeast Louisiana, it is a familiar run.
Weekday visits are the easier fit for a prom search. The FAQ saves its strongest appointment advice for Saturdays, and says that during the week walk-ins may be taken based on availability, though booking ahead is encouraged. A call before an after-school trip keeps things simple.
Belle Sorelle questions from Livingston Parish families
Is Ashley Renee' Bridal still open?
Yes, under a new name. It now trades as Belle Sorelle Bridal Couture from its new location in Denham Springs.
Which prom designers does Belle Sorelle show?
Its Prom/HOCO page links to Sherri Hill, Jovani, Ashley Lauren, Ava Presley, Primavera, Portia & Scarlett and Starielle.