Before anyone drives downtown for a prom dress, read the store’s own prom page. It says “Prom Gowns Available Online Only,” and the prom collection carries the same label with a note that styles are subject to size and color availability. The appointment request form backs that up: the interest menu offers Bridal, Mothers, Tuxedo, Accessories, Special Occasion/Red Carpet, and Flower Girl/First Communion. There is no prom option to pick.
So a junior shopping for May can order a gown from this store and can very likely book a Special Occasion/Red Carpet appointment to try evening styles on. What is not promised is a wall of prom gowns in her size waiting on the floor. Call or text (816) 361-8111 and ask what is physically in the store this week before committing to the trip.
The address on most listings is out of date
The shop is at 500 Southwest Boulevard, in the Missouri half of the Kansas City metro, ZIP 64108 — the same ZIP as Lincoln College Preparatory Academy on Woodland Avenue. Plenty of directories, including this site’s own record, still list 1901 Main Street, a few blocks northeast in the Crossroads. The store’s website, its Instagram bio, and its Yelp and Apple Maps listings all give the Southwest Boulevard address. That is the one to put in the phone.
The building sits where the Crossroads Arts District runs into the Westside. Southwest Boulevard starts as 19th Street at Baltimore Avenue and angles southwest across the state line into Kansas City, Kansas; locals just call it the Boulevard.
What the store actually sells
This is a full-price bridal and evening salon that also handles mothers, menswear, and pageant. Four prom-and-evening houses list it on their official retailer locators: Alyce Paris, Jovani, Mac Duggal, and Terani. Its online prom catalogue filters by a wider set again — Jovani, JVN, Terani, Atria, Faviana, Ellie Wilde, Flirt by Maggie Sottero, Madison James, Tiffany, and Bari Jay — with sizes tagged from 00 through 28 and a separate 12W–24W run.
Prices in that catalogue are salon prices, not mall prices. Jovani prom styles listed there run from around $550 to $1,650. The store’s Yelp profile dates the business to 1989, and its website still displays a “30 Years of Style” seal.
The appointment process, per the store’s booking page: a consultant is assigned, she pulls gowns against the budget and event you enter on the form, and alterations, customization, and accessories get handled in the same visit. Requests can take 48 hours to confirm, so call or text for same-day or next-day. A card is kept on file, with a $50 charge for a no-show or a same-day cancellation.
Getting there in spring
- Hours: Monday–Friday 10 a.m.–6 p.m., Saturday 9 a.m.–5 p.m., closed Sunday. Third-party listings showing Sunday hours are wrong per the store’s own site.
- Construction: the city narrowed the boulevard between Broadway and Grand from four lanes to two, adding a center turn lane and a bike lane, citing crash data on that corridor. Work started March 23, 2026, with completion targeted for summer 2026. That is the stretch immediately northeast of the store, the way you come in from the Crossroads.
- First Fridays: April through October, 18th and 19th Streets close to vehicles and the district fills up. A late-afternoon Friday appointment on a First Friday means parking in a garage — the TWA Building at 1740 Main or the Arts District Garage at 1601 Broadway — and walking in.
If she needs to try prom dresses on this month
The metro’s try-on prom inventory is mostly across the state line in Johnson County. Mimi’s Prom in downtown Overland Park is a mother-daughter shop that stocks new short and long dresses in the store, and Camille La Vie has a location in Oak Park Mall at 11205 West 95th Street. Both are a straightforward drive from downtown Kansas City. The Gown Gallery is the better call when the errand is bridal, a mother-of-the-bride dress, a red-carpet or pageant gown, or a specific Jovani or Terani style already picked out online.