The Bridal Shop, along with its prom side known as The Prom Shop, still serves Enid under a new name. It now trades as Ivory & Tweed, and it has moved down Randolph Avenue into Suite 102 of the Sears Lofts building downtown. The phone line carried over, and so did the history. The shop traces its roots to the World War II years, which puts it in the Enid community since at least 1945, and the About page talks of clothing generations of Oklahomans for their biggest days.
Bridal may be in the old name, but prom is where the store does a great deal of its work each spring. The prom page lists more than 20 dress designers, sizes 00 through 28, new styles starting at $198, and a policy that small-town shoppers care about more than almost anything else.
The registry and the rules
When you shop for prom attire at Ivory & Tweed you’ll never have to worry about showing up in the same dress as someone else because we register every prom dress sold to guarantee you'll be one-of-a-kind on the big night.
In a market where Enid High and Chisholm share the town and smaller schools such as Waukomis, Kremlin-Hillsdale and Pond Creek-Hunter graduate tight classes, that promise carries weight. Two girls in the same gown at a school of a few dozen seniors is the kind of thing people remember. The registry gives families from across Garfield County a solid reason to shop in person rather than online.
The prom FAQ spells out the remaining terms, and a couple of them are firm, so read them before the visit.
- Price
- New styles start at $198
- Sizes
- 00 through 28, across more than 20 designers
- Walk-ins
- Welcome daily, no appointment needed
- Private appointment
- One hour after hours, January through April, $50 per person not counting a parent or guardian, with five free Polaroids
- Layaway
- Half down; the dress stays in the store until paid in full
- Returns
- All sales are final, layaway included
- Rentals and used dresses
- Neither is offered
The private appointment suits a shopper who wants the floor to herself, or a family that would rather not try on gowns in front of half the junior class. Otherwise, walking in during store hours is normal here. Once a dress is chosen, the shop celebrates with a "Say Yes" photo on its prom social media pages, which have their own Facebook and Instagram accounts separate from the bridal side.
Designers and the tux counter
The prom designer list on the site runs to Jovani, Alyce Paris, Primavera, Ava Presley and Dave & Johnny, plus Aerie Couture, Colors, Juliet and Nox Anabel. That spread runs from heavily beaded statement gowns to playful short dresses and youthful ball gowns. With 500-plus options in the building across prom, bridal and menswear, the racks go deep in the weeks before area proms.
Dates are handled here too. Tux rentals come through Jim's Formal Wear and Paul Morrell, with measurements taken in the store and home delivery available. The collection runs from classic black to novelty prints, and the prom page lists Superman, the American flag and tie-dye among the options for a date who wants to be remembered. Suits and tuxedos can also be bought outright through the menswear side.
Brides still get a full showroom, with seating for family and tiered appointment packages, and the store offers gown preservation. For prom families, though, the draw is a downtown shop with real selection, a written registry and terms that are spelled out before anyone falls for a dress.
Getting there from around Garfield County
Enid is the retail hub for a broad stretch of northwest Oklahoma, and the new address keeps the shop in the heart of downtown along East Randolph. Families come in from Waukomis to the south, from Kremlin and Pond Creek to the north, and from the farm towns west of the city. Vance Air Force Base sits just south of town, and families stationed there on short assignments have a downtown shop that handles gowns, tuxes and the registry in one building. Ask for the registry check before you fall for a dress, especially if a cousin or friend is headed to the same dance.
Ivory & Tweed prom questions
Is this the same store as The Bridal Shop and The Prom Shop?
Yes. The prom page describes Ivory & Tweed's prom shop as formerly The Prom Shop, and customer reviews on the site refer to the business as formerly The Bridal Shop. The phone number is unchanged; the address is now inside the Sears Lofts on East Randolph.
How does layaway work for a prom gown here?
A deposit of half the dress price starts layaway, and the store holds the gown until the balance is paid. Because all sales are final, settle on the size and color before putting a dress on hold.