The Prom Shoppe/New Btq Shoppe PA

The Prom Shoppe runs on an open door. Its contact page sums up the policy in three words, "No Appointments Necessary!", and every other page follows suit: stop by, look around, try things on. For a family-run shop that has been dressing Fayette County students since at least 2001, that approach has clearly worked.

The shop sits on East Main Street in downtown Uniontown, the same street as the Fayette County Courthouse. It is a full brick-and-mortar store, and the focus is narrow on purpose. There is no bridal floor here. The racks are built for school proms, formal dances, homecoming, pageants, Sweet 16 parties and the occasional cocktail event. Here, the high school shopper is the main customer, not a side business.

Ten labels on East Main Street

The prom page claims hundreds of designer prom dresses in stock, with new styles and designers arriving daily. The designers page names ten lines:

• Sherri Hill and Jovani
• Jasz Couture and Primavera Couture
• Rachel Allan and Alyce Paris
• Ellie Wilde and Tiffany Designs
• Panoply and Colors Dress

That is a serious spread for a downtown storefront. It runs from glamour-heavy beaded gowns to softer, budget-friendly styles, and it means a shopper with a firm price ceiling and a shopper chasing a statement dress can both leave happy. The About section puts the promise in plain terms:

We maintain a large stock of off-the-rack prom gowns at prices that fit in your budget, plus we can custom order the perfect gown just for you!

Both halves of that sentence matter, because each one is a different way to buy.

Homecoming gets its own page and its own racks. The shop stocks short and cocktail-length dresses for fall dances, and the same styles cover semi-formals and other events where a floor-length gown would be too much.

The districts it serves

The shop names the districts it serves, a roll call of the county's high schools: Laurel Highlands, Uniontown, Connellsville, Brownsville and Albert Gallatin. Uniontown Area High School students are closest of all, right in the city. Laurel Highlands families are just outside the city. Connellsville Area sits to the north, and Brownsville and Albert Gallatin families come in from the river towns and the southern end of the county toward the West Virginia line.

For that whole corner of Fayette County, Pennsylvania, East Main Street is the central stop, and the shop's site presents it as a go-to for prom-goers from every one of those districts. In a county where many families live a long drive from anywhere, having that many labels in one downtown storefront is the point.

What Uniontown prom shoppers want to know

Can I take a prom dress home the day I find it?

Yes. The shop keeps a large stock of off-the-rack gowns, so you can walk out with a dress the same day.

Can The Prom Shoppe order a dress that isn't in the store?

Yes. Along with its off-the-rack stock, the shop can custom order a gown for you. Leave enough time before your dance for the order to arrive.