Ascension Parish added a fifth public high school in the fall of 2024. Prairieville High opened on Parker Road, in the same 70769 ZIP as this shop, built for about 1,825 students drawn out of the three campuses that used to cover eastern Ascension. That is the market Ursula’s Boutique works in: four large high schools on the east bank of the parish, each one running between roughly 1,750 and 1,950 students in grades 9 through 12, all of them within a normal weekday drive of Suite F on Perkins Road.
| School | Where | Projected 9–12 enrollment, 2024–25 |
|---|---|---|
| East Ascension | Gonzales | 1,916 |
| Dutchtown | Geismar (LA 73) | 1,877 |
| Prairieville | Prairieville (Parker Rd) | 1,825 |
| St. Amant | St. Amant | 1,757 |
| Donaldsonville | West bank of the river | 423 |
Those numbers came out of the attendance-zone plan the school board adopted to make room for Prairieville High, and they are the plain reason an independent formalwear shop can hold a spot in an unincorporated census place. Prairieville is not a town with a courthouse square. It is a 22-square-mile stretch of south Louisiana between Baton Rouge and Gonzales that hit 33,197 people in the 2020 count, up 23.4 percent in ten years, and its retail sits in strips along the highways rather than on a main street.
Finding the door
Perkins Road here is LA 427, and it meets Airline Highway (US 61) a short distance from the store, near the Walmart and the Prairieville Crossing center on the far side of Airline. The state has been reworking that junction — DOTD held a public open house on it at the Oak Grove Community Center on LA 42 and the project adds a northbound left-turn lane from Airline onto Perkins and modifies Perkins between Airline and Perkins Oak Road. If you are coming down from Baton Rouge on Airline in the late afternoon, expect that left turn to be the slow part of the trip. The suite letter matters: it is Suite F, in a multi-tenant building, not a standalone storefront you will spot from the road.
What is actually confirmed on the floor
Three prom labels list this address on their own retailer locators: Dave & Johnny, Jessica Angel, and Jovani. Jovani has designed out of New York since 1983 and works only through authorized stores, so the Perkins Road listing means gowns from the current season’s book, not overstock. Beyond those three authorizations, the shop’s inventory is not documented anywhere public. There is no website on file — business listings point to the store’s Instagram instead of a stocked online catalog — so what is hanging on any given Saturday is something you learn by calling.
Two phone numbers circulate for the shop. The Better Business Bureau profile and this directory carry (225) 806-1202; the Facebook page and older listings carry (225) 744-3338. Try the first, then the second. It is worth a call before the drive if you need a specific size range or a style number you saw online, and worth asking in the same call whether they hold or register dresses by school, which matters more here than in most places when four campuses this size share one shopping corridor.
If this shop does not have it
The next tier of options is up Airline into Baton Rouge: Windsor at the Mall of Louisiana and the David’s Bridal store, both chains, both with in-store alterations in the case of David’s. That is a real alternative, not a distant one, which is the honest frame for Prairieville — you are not sixty miles from anywhere. What a shop like this offers instead is a designer authorization list and a floor small enough to get through in an afternoon, twenty minutes from the school your dress is for.
Homecoming in Ascension lands in the fall and prom in the spring, and formalwear shopping in this part of Louisiana starts earlier than the calendar suggests — the good sizes in a single-piece designer floor go first, and Jovani and Jessica Angel gowns are ordered by season, not restocked on demand.