This store used to be called The Fashion Exchange. Same owner, same storefront at 31 West 10th Street — the shop kept its clothing, jewelry and accessories and then pushed hard into prom, homecoming and winter formal gowns under the Envie name. Small-town retailers usually go the other direction, out of formalwear and into something with less inventory risk, which makes a gown business in a borough this size worth knowing about.
Tyrone sits in northern Blair County, on I-99 and US 220 at the PA 453 interchange, between Altoona to the south and State College to the north. State College is about 26 miles up I-99, roughly a 35-minute drive. The other formalwear names that come up for this area — David’s Bridal, J & B Bridals & Formals, The Prom Shoppe — are all down in the Altoona area, so for families in Tyrone, Bellwood and the surrounding townships, Envie is the option that doesn’t require getting on the highway.
What’s verified about the inventory
Two prom labels list this store on their own official retailer locators: Amarra and Dave & Johnny. Beyond that, the clearest picture of the gown floor comes from customers. Reviews on the store’s Birdeye profile — there are several hundred of them — describe two rooms of prom gowns and staff who pull styles and give an opinion, and more than one parent mentions being surprised on the low side by the price of the gown their daughter picked. Envie does not publish a price range, so treat that as customer impression rather than a number.
Appointments are the way in. The store posts an online booking link on its Facebook page and takes calls at (814) 684-5452. Third-party listings disagree about whether the doors open at 11 a.m. or noon, and the days listed vary, so call before driving in from Warriors Mark or Port Matilda.
The local prom calendar
Tyrone Area High School holds its prom in mid-May at the Discovery Center in downtown Altoona — May 16 in 2025, May 17 in 2024, after two years at the Jaffa. The grand march is part of the evening, which is its own argument for how a gown reads from twenty feet away in a crowded room rather than in a fitting-room mirror. Tyrone Area School District enrolls roughly 1,690 students across all grades, and Bellwood-Antis High School, the next district over on Martin Street in Bellwood, has just over 300 students in the building. Senior classes that small are why the duplicate-gown question comes up early in a shopping trip here.
The block itself
West 10th is a walk-up commercial street with on-street parking, not a mall corridor. Within a few doors of Envie:
- Gardners Candies, headquartered in Tyrone since 1897, with its flagship store and candy museum at 30 West 10th Street — the Original Peanut Butter Meltaway operation.
- Tyrone Skin Bar at 34 West 10th Street.
- Bald Eagle Games, a tabletop and hobby shop on the same street.
That makes a gown appointment here a short errand rather than a day trip, which is a genuine difference from shopping formalwear in Altoona or State College.